FUJI

Built into every Fuji bike is 117 years of pride and passion. Fuji's century-old pedaling pedigree is present whether you're climbing on a feather-weight all-carbon road racer, slipping through the wind aboard an aero tri machine, ripping singletrack astride a full-suspension MTB, hopping barriers with a nimble 'cross bike or spinning the boardwalk on a stylish beach cruiser. For us it’s not just about the number of years we've created bicycles, it’s about what people say as a result of those years. More often than not we hear the same thing: “My first bike was a Fuji.”

Fuji's logo and "Conquer Your Mountain" tagline is a call to action for riders, retailers and all fans of Fuji. "Your Mountain" doesn't just stand for the climb you face on your weekly ride; it's any obstacle that stands in your way.

Fuji seeks to motivate its riders to confront and overcome their daily obstacles — whether it's attaining fitness goals, living a greener lifestyle or, quite literally, climbing cycling's most notorious mountain passes.

A BIKE FOR EVERY RIDER AND EVERY TERRAIN